Summing Things Up
After having taken a look at Net Neutrality and briefly considering to choose Question 2 (cyberspace and democracy) as my essay question, I decided to go with Question 3 instead, focusing on how the freemium model dominates the mobile gaming industry, and whether that's a good or bad thing.
For the essay, I plan to explore aspects of psychology used to entice users in freemium games. Tactics like giving new users free boost help get users hooked onto the feeling of instant gratification when they manage to finish a level they weren't able to before.
From a marketing perspective, it's also important to take a look at other potential strategies to engage users. Games which use advertisements funded by a third party are very common in the market at the moment, with users being able to pay for an escape from the ads by buying a premium version.
Finally, I'd also want to go back to the game designer's perspective and see how new information can help them create better games. Freemium boosts or advertisements often end up cluttering the screen and inhibiting the user's experience, so ideally by the end of the essay, perhaps some form of compromise can be found to balance good content with profitability.
For the essay, I plan to explore aspects of psychology used to entice users in freemium games. Tactics like giving new users free boost help get users hooked onto the feeling of instant gratification when they manage to finish a level they weren't able to before.
From a marketing perspective, it's also important to take a look at other potential strategies to engage users. Games which use advertisements funded by a third party are very common in the market at the moment, with users being able to pay for an escape from the ads by buying a premium version.
Finally, I'd also want to go back to the game designer's perspective and see how new information can help them create better games. Freemium boosts or advertisements often end up cluttering the screen and inhibiting the user's experience, so ideally by the end of the essay, perhaps some form of compromise can be found to balance good content with profitability.
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